Well, three reasons:

1. When anti-gay hatemonger Ken Hutcherson calls and places an ad with them, they donate the money directly to GLSEN.

2. Then they publish a piece rebutting the moronic piffle that passes for “content” in Hutcherson’s ad.

3. Then, when Hutcherson calls again, Eli Sanders publishes a summary of the conversation online and makes Hutcherson look (more) stupid.

Oh wait, there’s a fourth reason: Have you seen the cover story for their 2010 ‘Queer Issue’?