Yesterday, JD over at Queerty posted a story about the online grocery store, which had apparently decided to allow Jews Offering New Alternatives to Homosexuality (JONAH), the notorious Jewish “ex-gay” organization, to participate as an affiliate in their shopping rewards program.

This afternoon, Truth Wins Out launched a petition on calling on to discontinue their affiliation with JONAH. Just over 90 minutes and 1,000 signatures later, the company responded in an email to

“Firstly we wish to apologize if any action taken by any member of our company offended anyone. Our affiliate program has pretty much been an automated system whereby any site can go and join the program and put our banners in their email blasts going to their members. In the past it was not something that we had monitored but considering the current reaction regarding’s decision to send their members our affiliate offerings, we have decided to discontinue that affiliation and our management will review our affiliate programs guidelines going forward. Our agenda is simply to be a good company selling a good product and to be considerate of people’s feelings and sensitivities.”

Truth Wins Out applauds’s quick and decisive response. If any of you feel so inclined, feel free to drop a note to Michael Wosk,’s Director of Sales (, to let him know you appreciate the company’s stance against homophobia. Thanks also are due to the wonderful team at for helping Truth Wins Out and our members achieve another victory.