By being as gay as humanly possible?
Okay, um, makes perfect sense to us.
PS: Since you clearly clicked on this because you were looking for heavy journalism and focused activism, and in no way were lured by the pictures of the shirtless guys, take this opportunity to sign our petition to NBC Sports asking that they bring Rachel Maddow to the Sochi Olympics as a Human Rights Correspondent, to ensure that the atrocities that have become de rigueur in daily life in that nation are covered thoroughly and fairly.
[Dangerous Minds via Wonkette]