Several months ago, the “One Million Moms,” a subsidiary of the American Family Association hate group, was very upset that JC Penney destroyed religious freedom in the United States by hiring known lesbian Ellen DeGeneres to be their new spokesperson. The boycott they launched fizzled when they realized that no one really cared what they were saying, so they moved on to other outlets for their rage. Now they’re mad at JC Penney again, because JC Penney has apparently made them cry by featuring same-sex parents in their latest catalog:

JC Penney has laid low in the month of April by airing two different commercials that portrayed them as remaining neutral in the cultural war.

Translation: JC Penney really, really didn’t care what we had to say, so our notion of “victory” is two consecutive ads which don’t feature gay people, that we know of.

Even though JCP seemed to have changed their approach, their May catalog shows they are making a strong effort otherwise. On pages ten and eleven, under the title “Freedom of Expression,” you’ll find “Wendi and her partner Maggie and daughters” and again “Wendi, daughters Raven and Clover, and partner Maggie” in text. In the picture both women are wearing wedding bands.

This is all reality that the One Million Moms simply cannot abide. A happy family led by two same-sex parents? Does not exist in the fantasyland concocted by American fundamentalist wingnuts. Therefore, they shouldn’t have to see it in the Penney’s catalog, because freedom.

OMM has so many issues to cover we had no choice but to move on earlier in the year but have decided to revisit this issue and speak out again. It is obvious that JCP would rather take sides than remain neutral. JCP will hear from the other side so they need to hear from us as well.

Yeah, see, for a corporation like JC Penney, it goes like this. They want to serve the needs of all their customers, and they know good and well that the complaints of forty-seven hate group supporters with an enlarged notion of their own importance aren’t going to affect their bottom line, not one bit. They also know, though, that reaching out to the growing numbers of gay parents out there will not go unnoticed by said gay parents. It’s a win-win for everybody, really, unless you really are a person who spends every day worried about the gays taking over America.

Last time OMM contacted JC Penney store managers, we were brushed off. Some even experienced in person the store manager saying “Thank you” and walking off while their customer and our concerned members were in mid-sentence. OMM has been told that JCP corporate office told store managers to say “Thank you” and then walk away. If they want our business, then we will not be ignored!

Yet again, maybe JC Penney has done the math and doesn’t care. Anyway, they want people to send letters to/contact their local stores, so, as usual, you’re free to do the same and thank JC Penney for the small gesture of including an LGBT family in their catalog. You can’t do it through the One Million Moms website, though:

Normally, OMM has a prewritten letter ready to send from our email server, but JCP blocks emails from our server. You may send your own email to: