Remember the amazing “It’s Time” ad from GetUp! Australia that went viral last year and brought international attention to that nation’s marriage equality debate? Well get out the tissues, because the UK just got its own tear-jerking version. And it involves a military homecoming. Watch it below.

What’s your opinion on this ad? I think it’s wonderfully compelling. Rhetoric about rights and benefits, while very important, will only get us so far. Bold ads like this one and other recent ads from Australia, Ireland, the Netherlands, and Argentina that appeal to viewers’ sense of empathy and pack an emotional punch, are exactly what we need in the marriage equality fight in the U.S. And I love that the ad refers to the current state of affairs as marriage discrimination, as I do. It’s about time we start calling a spade a spade.