Because his grandmother is a breast cancer survivor.
And men all over professional sports were doing similar things, including pink cleats.
But known genius football coach Chris Peterson of Mendenhall high school saw them and got his homophobic man panties in a big gay wad:
Hi, Chris? Your player Coy Sheppard? Bigger man than you.
Sheppard has filed a lawsuit and says that any money he wins in a settlement will go to the American Cancer Society.
UPDATE: He’s been reinstated.