Oh, this is so entertaining. From Mother Jones:
Rick Santorum would very much like to be president. For the past few years, he has been diligently appearing at the sorts of conservative events—the Values Voters Summit, the Conservative Political Action Conference—where aspiring Republican candidates are expected to show up. But before he starts printing “Santorum 2012” bumper stickers, there’s one issue the former GOP senator and his strategists need to address. You see, Santorum has what you might call a Google problem. For voters who decide to look him up online, one of the top three search results is usually the site SpreadingSantorum.com, which explains that Santorum’s last name is a sexual neologism for “the frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex.”
Santorum’s problem got its start back in 2003, when the then-senator from Pennsylvania compared homosexuality to bestiality and pedophilia, saying the “definition of marriage” has never included “man on child, man on dog, or whatever the case may be.” The ensuing controversy prompted syndicated sex columnist Dan Savage, who’s gay, to start a contest, soliciting reader suggestions for slang terms to “memorialize the scandal.” The winner came up with the “frothy mixture” idea, Savage launched a website, and a meme was born. Even though mainstream news outlets would never link to it, Savage’s site rose in the Google rankings, thanks in part to bloggers who posted Santorum-related news on the site or linked to it from their blogs. Eventually it eclipsed Santorum’s own campaign site in search results; some observers even suggested it may have contributed to Santorum’s crushing 18-point defeat in his 2006 campaign against Bob Casey.
Too bad, so sad. Do click on the MoJo link, as their illustration of Rick Santorum is hilarious. Later in the piece, Dan Savage explains that he hasn’t forgiven Santorum for his remarks, or his actions:
“Rick would have prevented me and my partner from being able to adopt my son,” he points out. But Savage does have a deal for the politician. “If Rick Santorum wants to make a $5 million donation to [the gay marriage group] Freedom to Marry, I will take it down. Interest starts accruing now.” Santorum may want to consider Savage’s offer. Otherwise, he’s kinda screwed.
Not a bad idea!
The experts interviewed in the MoJo piece agree that Rick Santorum is going to face an uphill battle trying to supplant Dan Savage’s Spreading Santorum site in the Google rankings, especially now that we’re laughing about it all over again and clicking on his name wherever we see it. Click! Click!